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Analytics Quickstart

This guide provides pre-configured Google Tag Manager (GTM) templates to help you quickly set up tracking for your Spektrix integration. Whether you are setting up comprehensive tracking for the first time or need to add a specific pixel for a third-party promoter, you can choose the path that best fits your needs.

Prerequisites​

Before you begin, ensure you have the following:

  • A Google Tag Manager Account: If you do not have one, follow Google's documentation to create an account and a container.
  • Google Analytics 4 Measurement ID: This starts with G- (e.g., G-A1B2C3D4E5). Follow Google's documentation if you need help finding it.
  • Meta Pixel ID: Your unique pixel ID from Meta Business Manager.
  • Spektrix System Currency: The 3-letter currency code for your system (e.g., GBP, USD, CAD, AUD).
  • Spektrix Item ID (optional): If you need to track the purchases of a specific Spektrix item (Event/Instance Ticket, Donation, Membership, etc.), you'll need to determine the Item ID. Follow our documentation in order to do this.

Choose Your Path​

Select the option that matches your needs:

  • Path 1: Standard Setup
    Choose this if you are a venue setting up your own tracking for the first time. This includes comprehensive tracking for Google Analytics 4 and Meta Pixel.

  • Path 2: Adding a Promoter Meta Pixel
    Choose this if you already have tracking set up but need to add a specific Meta Pixel for a third party (e.g., a promoter) to track a specific show or other item.

Path 1: Standard Setup​

Follow these steps to set up comprehensive tracking for your organization.

1. Download the Standard Template​

Download the full GTM template file below:

Download Standard GTM Template

2. Import the Container​

  1. Log in to Google Tag Manager.
  2. Go to Admin > Import Container.
  3. Select the GTM-Template-Full-v5.json file.
  4. Choose your workspace.
  5. Import Option:
    • Select Overwrite if this is a new container (WARNING: this deletes existing tags).
    • Select Merge if you have existing unrelated tags.
  6. Click Confirm.

3. Configure Standard Variables​

  1. Go to Variables > User-Defined Variables.
  2. Edit the following variables:
Variable NameDescriptionAction
Spektrix System CurrencyCurrency code (e.g., GBP).Enter your 3-letter currency code.
Your Google Analytics 4 IDGA4 Measurement ID (G-XXXX).Enter your GA4 ID.
Your Meta Pixel IDYour main Meta Pixel ID.Enter your numeric Pixel ID.
  1. If you need to add separate tracking for an external Meta Pixel (such as a promoter's), proceed to Configure Promoter Variables.
  2. Otherwise, proceed directly to Step 4: Add Container to Spektrix.

Path 2: Adding a Promoter Pixel​

Follow these steps to add an additional pixel for a specific event/promoter without disrupting your existing tracking.

1. Download the Promoter Template​

Download the add-on template file below:

Download Promoter Add-on Template

2. Import the Container​

  1. Log in to Google Tag Manager.
  2. Go to Admin > Import Container.
  3. Select the GTM-Template-External-Meta-Only-v2.json file.
  4. Choose your workspace.
  5. Import Option: Select Merge.
  6. Conflict Handling: Select Rename conflicting tags, triggers, and variables.
    This is crucial to prevent overwriting your existing settings.
  7. Click Confirm.

3. Configure Promoter Variables​

  1. Go to Variables > User-Defined Variables.
  2. Edit the following variables:
Variable NameDescriptionAction
Meta Pixel ID [External/Promoter]The Promoter's Pixel ID.Enter the promoter's Pixel ID.
Spektrix Item ID for Meta Pixel [External/Promoter]The Item ID to track.Enter the Spektrix Item ID (e.g., T12345I, M200-).

Formatting IDs:

  • Event Tickets: T[EventID]I (e.g., T12345I)
  • Merchandise: M[ItemID]- (e.g., M200-)
  • Donations: D[ItemID], (e.g., D7808,)
  1. Proceed to Step 4: Add Container to Spektrix.

Step 4: Add Container to Spektrix​

Skip this step if your GTM container is already installed on your Spektrix iframes.

  1. In GTM, click your Container ID (GTM-XXXXXX) in the top bar.
  2. Copy the snippets.
  3. In Spektrix, go to Website Admin > Domain Specific Config.
  4. Header Code: Paste the <script> snippet into Specify HTML Headers.
    • Tip: Remove https: (change to //www...) to avoid protocol issues.
  5. Body Code: Paste the <noscript> snippet into Specify HTML Immediately After The Opening Body Tag.
  6. Click Save.

Step 5: Publish and Test​

  1. In Google Tag Manager, click Submit.
  2. Name your version (e.g., "Added Promoter Pixel" or "Initial Setup") and click Publish.
  3. Use the Tag Assistant Companion to verify tags fire correctly.
Need Help?

For detailed manual configuration, check our Meta Pixel guide or GA4 guide.

Last updated on by Theo